Como hicieron su fortuna
(How they made their fortune)

MAX GLÜCKSMANN (1875-1946)

A page from Atlantida magazine (1930's) with a mini biography of Argentine record industry pioneer, who besides many other tango artists, recorded and promoted Gardel on the Odeon Argentina seal from 1917-1935. Glücksmann not only owned the recording studios but also 70 theaters such as the CINE TEATRO GRAND SPLENDID. At the peak of his business, he had 1500 employees working for him.

MAX GLÜCKSMANN
 This scan was sent to me by Max Glücksmann's great-grand nephew, 
Ricardo S. Glücksmann
who lives in Buenos Aires, Argentina. 
For a larger image, click here.

Ricardo's grand-father was Max's brother. Max's brother Enrique was the one who used to take Gardel to the YMCA to do gymnastics. According to Ricardo, Max's brother Jacobo lived in the U.S. where he leased the films to be shown in Argentina. His youngest brother, Bernardo, managed the theater chain in Uruguay. Max also owned theaters in Chile which were administered by the family members. And from historical accounts, Gardel taught Ricardo's aunt (his father's sister) to play the guitar.

Garlos Gardel at a party in the "Casa Max Glücksmann"
Gardel at a party in the "Casa Max Glücksmann" with Max Glucksmann and his brother Enrique, Ricardo's father Adolfo, José Razzano, Francisco Canaro and others.

The first person in the upper left side of the photo is Ignacio Corsini (note by: Dr. G. R. Segu).


Photo from Ricardo S. Glücksmann.
 

Max Glücksmann Max Glucksmann

South American cinema and phonograph entrepreneur

Max Glücksmann, an Austrian, arrived in Buenos Aires in 1890. Shortly afterwards he found work as a photographic assistant at the 'Casa Lepage'. The owner was a Belgian, Henri (Enrique) Lepage, and the company imported photographic materials. Eugène Py, a Frenchman, also worked there. The three of them attend the opening show of the 'Cinematografo' (the Lumière Cinématographe) at the Odeon Theatre on 18 July 1896, which was presented by the theatre owner Francisco Pastor and Spanish journalist Eustaquio Pellicer. They immediately got in touch with the Lumière firm in order to buy their machines, but on being rejected they imported a Gaumont/Demenÿ Chronophotographe, and a 'Cinematografo Pathe'. Py became the first Argentinian filmmaker with his short film, La bandera Argentina, taken with the first Gaumont camera that arrived in the country. Max Glücksmann then began selling and marketing the cameras, and the short films, small news or miscellaneous titles that came with them from Europe. Casa Lepage was bought by Glücksmann in 1908 and he gave a huge boost to the South American film business, opening more movie theatres, not only in Buenos Aires, but across Argentina, and in Uruguay and Chile. Max had thirteen brothers and several of them took part in the film business. Max's brother Jacobo lived in the USA where he leased the films to be shown in Argentina. His youngest brother, Bernardo, managed a movie theatre chain in Uruguay. Max Glücksmann was equally powerful in the South American recording industry, marketing phonographs then gramophones, and going on to own major recording studios and becoming the dominant figure in the recording of Argentine music.

Juan Pablo Lepra

© British Film Institute

 


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Last update: November 05, 2004

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